With equal measures of pride, hope and confidence, we hereby introduce the first issue of Asian Sources, a monthly magazine that will serve businessmen active in the trade of consumer products made in Asia for export to Western markets.
We realize that we are launching an enterprise at a time when The Trade is suffering from the effects of a down-turn in demand in the prime outlet market, the United States, and from economic uncertainty in general. But we are convinced that conditions for greater than ever growth exist. We have faith in the future largely because we have faith in the capabilities of people on both the source and buying ends of the business.
Thus assured, we are presenting this publication as our contribution to The Trade, and we pledge our best efforts to make Asian Sources a stimulant to its stable, long term and profitable growth.
To accomplish this objective, we intend to advance the marketing potential of sources of Asian-made product lines, and the many firms that service the ancillary needs of importers, through compelling, professionally prepared advertising messages. In our editorial content, we intend to eliminate as much as possible
the uncertainty and complexities of international and cross-cultural commerce. We will gather facts, analyze developments and anticipate trends in the Asian supply scene for Western merchandisers responsible for making procurement, distribution and marketing decisions.
Our purpose for being has much broader significance as well. We believe that the cause for world peace through freedom from want is advanced by the establishment of long-lasting and mutually beneficial trade relations between private businessmen in the East and the West. We are firm enough in this conviction to speak out as we see fit against those elements we judge harmful to these relationships and to this cause, no matter what their association with this magazine. Among the already identifiable targets for admonition are protectionism and other restrictions on free market competition, self-serving bureaucracies, and opportunistic or tunnel-visioned businessmen.
But at this juncture, as we begin our mission of serving all those involved in The Trade, negative aspects must be put aside. There is simply too much ahead to be positive about.