Global Sources' Chief Executive China, a renowned business management magazine, holds Executive Development Program Module II in partnership with Stanford Graduate School of Business in Beijing today. The event aims to help senior managers find ways to survive in adversity.

Global Sources' Chief Operating Officer and Publisher of Chief Executive China, Craig Pepples, said: "As the global financial crisis continues, China's export industry is inevitably affected. Chinese manufacturers are about to encounter their largest-ever challenge. We've joined hands with Stanford Graduate School of Business to launch a series of training courses for senior executives to help them find solutions to combat the situation."

Module I of the Program, successfully held on May 23, revolved around the topic of "Organization innovation". It taught Chinese managers how to shift manufacturing focus from only providing low price products to making more innovative, high-demand products. Realizing the rapidly changing market environment and consumer habits, the first module also advised entrepreneurs on how to follow international market trends as well as how to create business opportunities through organization and product innovation.

Today's Executive Development Program Module II will be focusing on how to promote value-added products and services effectively and on target. It also shared ways to instantly respond to the ever-changing client and consumer demands. The third and fourth modules will be held in August and September respectively and will be focusing on how to enhance corporate performance and better manage the supply chain.

The second module "Establishing a Market-focused Organization" is hosted by Stanford Graduate School of Business professor, Hayagreeva Rao. Professor Rao excels in organizational behavior and human resources and has done intensive researches in organizational behavior and innovation. He is also the author of "Market Rebel: How activists make or break radical innovations".