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Despite the global economic slowdown, most China home entertainment product suppliers expect sales to grow in 2009.

According to Global Sources' China Sourcing Report: Home Entertainment, among surveyed home entertainment products suppliers: 47% forecast sales growth of more than 20 percent; 21% expect growth of 10 to 20 percent; 11% predict sales to increase by less than 10 percent and 21% anticipate flat or declining sales.

Publisher of the Report, Spenser Au, said: "Global demand for high-definition and digital home entertainment products, coupled with a drop in the cost of LCD and plasma displays, are spurring growth in the sector.

"Even as the economy slows, consumers are rapidly adopting new digital entertainment technologies. In the United States, HDTV-equipped homes doubled in 2008 to 23 percent of all households. HDTV is also expected to take off in Europe from today's 59 million HDTV homes to 116 million in 2010 and over 200 million by 2018. This is one reason suppliers are so optimistic about the EU market, with 63 percent ranking it as their top export destination.

Au concluded that, as competition increases along with demand, it is a buyers' market in the home entertainment sector. Companies buying from the region can expect to find more value-for-the-money products, all at lower prices than they paid last year.

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