BEIJING, June 11, 2008 – Leading China management website, Chief Executive China Online (http://www.ceconline.com), has launched a new Management Resource Library for China business managers. The online library is the first service of its kind in China, gathering management theories, practices and solutions into a one-stop web-based resource for China managers. Top management schools, IT solution providers and consulting firms will contribute research reports, case studies and white papers to the library.

Global Sources' COO and Publisher of Chief Executive China magazine, Craig Pepples, said: "Management is a far-reaching discipline that covers not just management ideas, models and tools – but more importantly, complex management practices. Vast management knowledge is spread throughout the world in libraries, universities, research organizations, enterprises and in the minds of managers themselves. The goal of the Management Resource Library is to pool knowledge from these various sources, offering a comprehensive data bank of information to China's managers."

Partners for the project include the Beijing International MBA progam, Tsinghua University's College of Journalism and Communications, Fudan Business School, Harvard Business Review, INSEAD, Chicago Graduate School of Business, Cheung Kong Graduate School of Business, China Europe International Business School, MIT Sloan School of Business, Wharton School of the University of Pennsylvania, Knowledge @ Wharton, Mercer Consulting, McKinsey, PricewaterhouseCoopers, Heidrick and Struggles, the Wall Street Journal (Chinese), Forbes, Oracle and many other world-class firms.

The library will operate using a question/answer format, giving the website's community of more than 923,000 registered users a convenient way to find solutions to their management problems. The platform will also allow other users to contribute answers to submitted questions or to ask new, related questions. The library has attracted visits from tens of thousands of executives within merely one week of its launch.

Pepples said: "We aim to continue forging strategic partnerships with other top-notch management information providers so as to build the Management Resource Library into an indispensable tool for China's middle and senior management executives."

"Read, Research, Discuss, Decide" Process Helps Users

Assimilate Information

Since its launch in 1999, Chief Executive China Online has focused on turning abstract management theories and business case studies into management practices that can be implemented in the workplace. The website's "read, research, discuss, decide" format helps users to thoroughly assimilate new management ideas, allowing them to first read about it online, research and discuss its relevance, then apply the idea and decide about day-to-day management situations.

Read

The site's content development team gathers information from a wide range of sources, working with senior online content managers to provide users with the latest management news and in-depth reports.

Research

The Management Resource Library presents case studies, research reports, white papers and other information in a concise, easy-to-find format that gives users access to historical examples and data for their analysis and consideration.

Discuss

The website's interactive platform encourages communication between executives and offers blogs from leading industry experts. Users can discuss ideas with managers from the same industry and with similar experience, in order to develop a clear plan of action and implementation.

Decide

Having gained a thorough understanding of the new management principle, users are then well equipped to apply the practice in the workplace, and can continue to consult the online community for advice during the implementation process.

Cost-Effective Promotional Channel to High-Income Executives

Chief Executive China Online is the pre-eminent online information resource and interactive platform for China's managers, currently with more than 923,000 active, registered users. These users are well educated, have high incomes and hold senior management positions.

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• 85.6% are department heads or higher 
• 97.6% have a bachelor degree or above 
• Average annual household income is RMB235,200

（2008 Chief Executive China Online user survey conducted by iResearch.）

Pepples said, "Chief Executive China Online has China's largest Internet community of high-quality, high-income executives. This community is the ideal target audience for leading international brands and offers a cost-effective channel to reach China's wealthy business elite."

About Chief Executive China magazine and website

Chief Executive China is China's leading monthly management magazine, having successfully introduced advanced management ideas to China's business professionals since 1992. As verified by BPA Worldwide's December 2007 audit, Chief Executive China has a circulation of more than 195,000 subscribers, 75 percent of whom are chairmen, CEOs, presidents, general managers, owners or other senior executives.

In terms of audited circulation, influence, brand recognition, reader loyalty and content, Chief Executive China is the leading business publication in China.

Chief Executive China Online (www.ceconline.com) is the largest and most popular management website for China's executives. It elaborates on the management topics covered in the magazine and acts as an interactive platform between peers and experts. As of May 2008, more than 923,000 active registered users belong to this online community.