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Path:  Corporate Home >> Press Releases >> Corporate and Investor News >> February 26, 2008
Global Sources to Drive Expansion in India with Online, Trade Show, Print Services and Private Sourcing Events Global Sources' Indian Sales Representative appoints New Chief Representative
Private Sourcing Events in Delhi Feb. 28-29, 2008; India Sourcing Fair: Home Products April 2009 in Hong Kong
Mumbai, India, February 26, 2008 – To drive Global Sources' (NASDAQ: GSOL) ( major expansion into the booming India market, the company's sales representative in India is strengthening its on-the-ground sales management team, and the company is introducing new online marketing solutions, a new trade show, print services and Private Sourcing Events.

Major elements of the India expansion plans are:

  • Global Sources' sales representative in India, Adlink Export Promotion Pvt. Ltd. (Adlink), appointing a new chief representative in India
  • Six-Star Marketing Packages for suppliers in India
  • India Sourcing Fair in Hong Kong
  • Private Sourcing Events in India
  • China Sourcing Fairs in Mumbai

Global Sources' chairman and CEO, Merle A. Hinrich, said: "India is an important market for us – our Indian sales representative has had sales offices there since 1989. However, we are greatly expanding our range of services to give India's suppliers the ability to create tailored marketing campaigns targeting international buyers.

"Many Indian suppliers are already users of our services and we have an established brand in the market. We plan to leverage our India experience, assets and brand to ensure the success of these new offerings."

New Chief Representative Brings More Than a Decade of Online & Offline Sales Expertise

Adlink's new chief representative for India, Amitabh Singh, was formerly national head of the Times Group's B2B division. Singh has over a decade of experience with some of India's leading online and offline business media companies.

He will spearhead the growth plans for the region, which include expanding the India sales representative team.

One to Six-Star Marketing Packages to Help India's Suppliers Reach Global Buyers

Global Sources will offer its One to Six-Star packages to Indian suppliers, giving each the ability to tailor specific marketing plans for their specific needs. Options include varying levels of exposure through Global Sources' print, online and face-to-face channels.

The Company will also apply its proprietary One to Six-Star Rating System to suppliers in India, giving each one to six stars according to the depth of verified product and company information that they provide.

India Sourcing Fair Gives Indian Suppliers a Showcase in Asia's Trade Capital

Global Sources plans to launch the India Sourcing Fair: Home Products in April 2009. The event is scheduled to be co-located with the China Sourcing Fair: Home Products at Hong Kong's AsiaWorld-Expo.

Global Sources' executive director, Sarah Benecke, said: "The India Sourcing Fair will be the first dedicated exhibition of Indian suppliers ever to be held in Asia's Trade Capital – Hong Kong. This will give India's suppliers a chance to market their products to the world's top buyers during peak sourcing seasons.

"These combined events give buyers the convenience of seeing the latest home products from both Chinese and Indian suppliers at the same time, all under one roof."

Private Sourcing Events Connect Buyers with Pre-screened Indian Suppliers

Global Sources is expanding its Private Sourcing Events to India, to be held by Adlink, starting with events for Costume Jewelry and Kitchenware in New Delhi on Feb. 28 and 29.

The events will give buyers sourcing from India the chance to meet face-to-face with quality-focused local suppliers that meet their specific requirements.

Six buyers are scheduled to participate, including:

  • Casino – France's largest convenience store operator
  • Carrefour – the world's second-largest retailer
  • El Corte Ingles – Spain's largest retailer
  • Future Group – one of India's largest retailers
  • Markant – one of Europe's largest trading cooperatives
  • Sears – the fourth-largest broadline retailer in the US

China Sourcing Fairs in Mumbai to Help Indian Buyers Find Qualified China Suppliers

As previously announced, Global Sources' inaugural China Sourcing Fairs: Electronics & Components and Hardware & Building Materials are scheduled to be held on Nov. 14-16, 2008 at the Bombay Exhibition Center in Mumbai.

Benecke said: "This represents a whole new era in convenience for buyers in India as we bring China's best suppliers right here to Mumbai – the country's sourcing center.

"China has already surpassed the USA as India's largest trading partner. As trade grows between both countries, the Fair represents a huge opportunity for China suppliers, Indian buyers and Global Sources."

Global Sources has licensed the China Sourcing Fair brand to Pico Event Management (, a subsidiary of Pico Far East Holdings Limited (SEHK: 0752), and has appointed the company to manage the events in India.

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