Professional Export Development Programs

These programs provide export companies in China with the latest tools and skills in international marketing through specialized and practical training courses in order to maximize their marketing ROI.

Executive Development Program:

Excellence in Export Marketing

It is the world' exclusive senior executive marketing course for China executives in the export sector.

Objective: To help senior executives develop and implement practical export marketing strategy suitable for the China manufacturing environment

Features: Advanced overseas theories and their application through actual case studies in China; face-to-face communicative interaction with buyers to understand buyer's needs

Practical Export Skills Training Programs:

Managing Relationships with Global Buyers

Objective: To help exporters better understand buyers' needs and provide guidance on how to maintain strong buyer relationships, maximizing ROI through effective communication

Features: Uses case studies to illustrate how to apply lessons to actual situations.

Managing Trade Show Participation

Objective: To enhance trade show managers' and on-site supporting staff's performance at trade shows to better serve their buyers

Features: Practical skills analysis and buyers' sourcing needs presentation

Managing Inquiries

Objective: To effectively help inquiry handlers and their managers utilize Global Sources' inquiry management system and enhance their communication skills with overseas buyers

Features: Utilization of case studies and participants' inquiry handling experiences to illustrate theories and gain insights

Integrated Marketing

Objective: To assist export marketing employees on learning how to integrate all their marketing channels to skillfully promote their companies' products and services

Features: Cutting-edge marketing theories and practical e-marketing tools

Visit www.education.globalsources.com now, and check out the latest Professional Export Development Programs schedule.